Makeup Bag Size Guide: Small, Medium and Large

Size is one of the first things to decide on a custom makeup bag, because it drives fabric use, packing and price. To give you a realistic starting point, we measured the longest side of 360 makeup and toiletry bag styles in our current catalog.
| Size | Longest side | Share of our styles | Typical use |
|---|---|---|---|
| Small | under 18 cm | about 13% | Lipstick and touch-up pouches, gift-with-purchase minis |
| Medium | 18–25 cm | about 78% | Everyday makeup bags; the size most of our styles fall into |
| Large | over 25 cm | about 9% | Travel makeup bags, train cases and toiletry bags |
Most of our makeup bags have a longest side of about 20–21 cm, which fits a palette, a few tubes and brushes without feeling bulky.
How to choose dimensions for your order
- Start from what goes inside. List the products the bag should hold, especially the tallest item, such as a brush or a bottle.
- Think about depth. A flat pouch and a boxy case with the same length hold very different amounts.
- Check your packaging. If the bag goes into a gift box or a mailer, size the bag to the box, not the other way round.
- Order a sample. Samples take 5–7 days, so it is quicker to check one in hand than to guess from drawings.
Sizes we can make
Every style is a starting point. Tell us the length, width and height you need and we will adjust the pattern. See all makeup bags or the larger makeup cases and train cases.
What size makeup bag can you bring on a plane?
Your makeup bag itself can be any size that fits in your carry-on. The size limit applies to liquids: in the US, liquid and gel makeup goes in containers of 3.4 oz (100 ml) or less, packed in one quart-size bag. If you are making a bag meant to hold liquids at security, size it close to a quart bag. Check the rules for your market before you set the dimensions.
Which zipper size suits a makeup bag?
Most makeup bags use a #3 or #5 zipper. A #3 zipper looks neat on small pouches; a #5 zipper is stronger and easier to open on medium bags, toiletry bags and cases. Larger cases and train cases may use a #8. Tell us how the bag will be used and we will suggest the zipper on your sample.
Quick answers
What size makeup bag is allowed in a carry-on?
The bag itself has no special size rule. In the US, the limit is on liquids: 3.4 oz (100 ml) containers in one quart-size bag. Check your airport's current rules.
What zipper size is best for a cosmetic bag?
#3 for small pouches, #5 for most medium makeup and toiletry bags, and #8 for larger cases.
Ready to start? Send your style, quantity and logo details and we will come back with a plan.
Get a QuoteRecommended Styles
MOQ 100 pcs per design, with your logo · samples in 5–7 days



